{"id":1324,"date":"2019-05-01T22:55:12","date_gmt":"2019-05-01T21:55:12","guid":{"rendered":"https:\/\/www.grafique.cz\/?p=1324"},"modified":"2020-03-23T16:11:09","modified_gmt":"2020-03-23T15:11:09","slug":"tri-veci-ktere-jste-nevedeli-o-webu-a-socialnich-sitich","status":"publish","type":"post","link":"https:\/\/www.grafique.cz\/en\/webdesign-blog\/tri-veci-ktere-jste-nevedeli-o-webu-a-socialnich-sitich\/","title":{"rendered":"T\u0159i v\u011bci, kter\u00e9 jste nev\u011bd\u011bli o soci\u00e1ln\u00edch s\u00edt\u00edch"},"content":{"rendered":"\n
\"T\u0159i<\/figure><\/div>\n\n\n\n

1. Prad\u011bde\u010dek Facebooku vznikl u\u017e p\u0159ed n\u011bkolika stalet\u00edmi<\/h3>\n\n\n\n

P\u0159em\u00fd\u0161leli jste u\u017e, kde a pro\u010d se vzaly soci\u00e1ln\u00ed s\u00edt\u011b a jak jsme v\u016fbec mohli \u017e\u00edt bez nich? No, mohli jsme v\u016fbec? Mo\u017en\u00e1 V\u00e1s to p\u0159ekvap\u00ed, ale pot\u0159eba a vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed v na\u0161ich kon\u010din\u00e1ch je spojeno s n\u011b\u010d\u00edm zd\u00e1nliv\u011b naprosto nesouvisej\u00edc\u00edm. Byla to k\u00e1va. Ano, \u010dtete spr\u00e1vn\u011b. K\u00e1va.
<\/p>\n\n\n\n

V polovin\u011b 17. stolet\u00ed, kdy se do tehdej\u0161\u00ed Anglie za\u010dala dov\u00e1\u017eet z arabsk\u00e9ho sv\u011bta k\u00e1vov\u00e1 zrna pro p\u0159\u00edpravu lahodn\u00e9ho n\u00e1poje, vznikaly tak\u00e9 prvn\u00ed kav\u00e1rny. Lid\u00e9 chodili do t\u011bchto k\u00e1vou provon\u011bn\u00fdch podnik\u016f d\u011blat p\u0159esn\u011b to, co dnes \u201cchod\u00ed\u201d d\u011blat na soci\u00e1ln\u00ed s\u00edt\u011b. Podebatovat o politice a ekonomick\u00e9 situaci, zjistit, co je nov\u00e9ho u soused\u016f i ve sv\u011bt\u011b, prost\u011b zab\u00edt n\u011bjak\u00fd ten \u010das. A ano, tak\u00e9 zkontrolovat p\u0159\u00edchoz\u00ed zpr\u00e1vy nebo po\u0161tu, klidn\u011b n\u011bkolikr\u00e1t za den.
<\/p>\n\n\n\n

Logicky tak\u00e9 brzy p\u0159i\u0161la kritika. O p\u00e1r let pozd\u011bji (u\u017e?) byly sly\u0161et prvn\u00ed negativn\u00ed ohlasy na toto poflakov\u00e1n\u00ed se v tehdej\u0161\u00ed k\u00e1vov\u00e9 verzi Facebooku. \u017de by se dal \u010das pr\u00fd vyu\u017e\u00edt pro n\u011bco lep\u0161\u00edho, nap\u0159\u00edklad pro po\u0159\u00e1dn\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed. Jako by to bylo dnes\u2026 <\/p>\n\n\n\n

Chcete dal\u0161\u00ed zaj\u00edmavosti o k\u00e1vosoci\u00e1ln\u00edch s\u00edt\u00edch star\u00fdch \u010das\u016f?
Mrkn\u011bte do The New York Times<\/a>. <\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\n

2. Jsme online v\u00edc, ne\u017e si mysl\u00edme<\/h3>\n\n\n\n

Kdy\u017e u\u017e jsme u t\u00e9 kritiky tr\u00e1ven\u00ed \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch… Tipn\u011bte si, kolik \u010dasu lid\u00e9 pr\u016fm\u011brn\u011b str\u00e1v\u00ed na Facebooku, Instagramu, Pinterestu, Twitteru, YouTube, Linkedin\u2026.. Studenti nap\u0159\u00edklad 3 hodiny za den. U\u010den\u00ed se v\u011bnuj\u00ed jen 2 hodiny. A to jsou \u00fadaje star\u00e9 5 let. Hr\u016fza, ne? Ale co my ostatn\u00ed, prac\u00ed povinn\u00ed? <\/p>\n\n\n\n

Asi nen\u00ed p\u0159ekvapiv\u00e9, \u017ee v\u011bt\u0161\u00ed polovina pracovn\u00edk\u016f je \u201csoci\u00e1ln\u011b online\u201d i b\u011bhem pracovn\u00ed doby. Ale v\u0161imli jste si n\u011bkdy, jak \u010dasto v\u00e1m p\u0159ijde soukrom\u00e1 zpr\u00e1va, upozorn\u011bn\u00ed na nov\u00fd post nebo tweet? Pr\u00fd je to ka\u017ed\u00fdch 10 minut. Ale to je jen pr\u016fm\u011br. Schv\u00e1ln\u011b si to zkuste n\u011bkdy spo\u010d\u00edtat a zm\u011b\u0159it sami u sebe. Kolik \u010dasu v\u00e1m pak zabere, ne\u017e se vr\u00e1t\u00edte zase zp\u00e1tky k pr\u00e1ci?
<\/p>\n\n\n\n

A proto\u017ee vid\u011bt znamen\u00e1 v\u011b\u0159it, zkuste p\u00e1r in<\/a> fo<\/a> graf<\/a> ik<\/a>.<\/p>\n<\/div>\n\n\n\n

\n
\"T\u0159i<\/figure>\n<\/div>\n<\/div>\n\n\n\n

#hashtag<\/h4>\n\n\n\n
\"T\u0159i<\/figure><\/div>\n\n\n\n

3. Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch nen\u00ed a\u017e tak soci\u00e1ln\u00ed<\/h3>\n\n\n\n

P\u0159edstavte si, \u017ee byste si nastavili automatick\u00e9 odes\u00edl\u00e1n\u00ed zpr\u00e1vy va\u0161\u00ed l\u00e1sce ka\u017ed\u00fd den na \u0161estou hodinu ve\u010der. \u201cAhoj mil\u00e1\u010dku, jak\u00fd byl tv\u016fj den? Mysl\u00edm na tebe.\u201d Budovalo by to zdrav\u00fd a trval\u00fd vztah? Kolik\u00e1t\u00fd den by v\u00e1m asi p\u0159i\u0161la n\u011bjak\u00e1 negativn\u00ed reakce a nebo by zpr\u00e1va byla jednodu\u0161e ignorov\u00e1na? Podobn\u011b to d\u011bl\u00e1me s reklamami, kter\u00e9 n\u00e1s prov\u00e1zej\u00ed na ka\u017ed\u00e9m kroku (a na soci\u00e1ln\u00edch s\u00edt\u00edch obzvl\u00e1\u0161t\u011b d\u016fmysln\u011b). Jako chyt\u0159\u00ed marke\u0165\u00e1ci si je p\u011bkn\u011b p\u0159ednastav\u00edme a jako laxn\u00ed z\u00e1kazn\u00edci se je nau\u010d\u00edme p\u0159ehl\u00ed\u017eet. A to dokonce i kdy\u017e jsou jako n\u00e1m \u0161it\u00e9 na m\u00edru. Tak\u00e9 v\u00e1s nep\u0159est\u00e1v\u00e1 fascinovat, kolik v\u011bc\u00ed o v\u00e1s ten Internet v\u00ed a kde v\u0161echny ty informace bere? <\/p>\n\n\n\n

Jen\u017ee\u2026 takov\u00e1 reklama, podobn\u011b jako automaticky odes\u00edlan\u00fd vzkaz, soci\u00e1ln\u00ed vazby vlastn\u011b p\u0159\u00edli\u0161 nevytv\u00e1\u0159\u00ed, nebo alespo\u0148 ne \u201csoci\u00e1ln\u00edm zp\u016fsobem\u201d. Kter\u00fd \u010dlov\u011bk by v\u00e1s nejd\u0159\u00edv \u0161pehoval, aby se v\u00e1m pak pokusil zal\u00edbit p\u0159esn\u011b m\u00ed\u0159en\u00fdm n\u00e1vrhem \u010di pozv\u00e1n\u00edm? Samoz\u0159ejm\u011b ne ka\u017ed\u00e1 automatizace a p\u0159ednastaven\u00ed v marketingu je \u0161patn\u00e9. Jen se zkuste zamyslet, ne\u017e za\u010dnete zu\u0159iv\u011b nastavovat, jestli jste vybrali tu nejvhodn\u011bj\u0161\u00ed s\u00ed\u0165, kdo je va\u0161e publikum, mo\u017en\u00e1 m\u016f\u017eete obohatit sv\u00e9 p\u0159\u00edsp\u011bvky o n\u00e1dech atmosf\u00e9ry ro\u010dn\u00edho obdob\u00ed, ve kter\u00e9m se zrovna nach\u00e1z\u00edme, promyslete denn\u00ed dobu sv\u00e9ho p\u0159\u00edsp\u011bvku (nechcete nikoho otravovat b\u011bhem ned\u011bln\u00edho ob\u011bda nebo ho budit v noci, pokud je na druh\u00e9 stran\u011b zem\u011bkoule)… <\/p>\n\n\n\n

A hlavn\u011b nezapome\u0148te,
pro\u010d to vlastn\u011b v\u0161echno d\u011bl\u00e1te.<\/h4>\n\n\n\n
\"T\u0159i<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

P\u0159em\u00fd\u0161leli jste u\u017e, kde a pro\u010d se vzaly soci\u00e1ln\u00ed s\u00edt\u011b a jak jsme v\u016fbec mohli \u017e\u00edt bez nich? Mo\u017en\u00e1 o nich ale st\u00e1le n\u011bco nev\u00edte.<\/p>\n","protected":false},"author":1,"featured_media":1336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdesign-blog"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t