{"id":3374,"date":"2022-04-12T10:08:19","date_gmt":"2022-04-12T09:08:19","guid":{"rendered":"https:\/\/www.grafique.cz\/?p=3374"},"modified":"2022-09-21T16:16:06","modified_gmt":"2022-09-21T15:16:06","slug":"co-jsou-to-soubory-cookies-webovych-stranek","status":"publish","type":"post","link":"https:\/\/www.grafique.cz\/en\/webdesign-blog\/co-jsou-to-soubory-cookies-webovych-stranek\/","title":{"rendered":"Co jsou to soubory cookies?"},"content":{"rendered":"
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Z\u0159ejm\u011b jste si ji\u017e p\u0159i brouzd\u00e1n\u00ed mezi webov\u00fdmi str\u00e1nkami v\u0161imli vyskakovac\u00ed li\u0161ty \u010di ok\u00e9nka s informac\u00ed <\/em>o souborech cookies. <\/em>
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N\u011bkte\u0159\u00ed z u\u017eivatel\u016f webov\u00fdch str\u00e1nek tuto z\u00e1hadnou li\u0161tu d\u016fkladn\u011b zkoumaj\u00ed, jin\u00ed automaticky klikaj\u00ed na text zn\u011bj\u00edc\u00ed zhruba takto \u201eP\u0159ijmout v\u0161echny cookies\u201c<\/em>.<\/p>\n\n\n\n

V \u00factiv\u011bj\u0161\u00edch p\u0159\u00edpadech provozovatel\u00e9 dann\u00fdch webov\u00fdch str\u00e1nek p\u0159idali k t\u00e9to z\u00e1le\u017eitosti k\u0159\u00ed\u017eek slou\u017e\u00edc\u00ed k zav\u0159en\u00ed cel\u00e9ho okna a nebo m\u011bli po ruce kreativn\u00ed designery jen\u017e navrhli tento informativn\u00ed prvek na vhodn\u00e9m m\u00edst\u011b.
Tedy n\u011bkde v rohu str\u00e1nky a nebo jako pruh lemuj\u00edc\u00ed spodn\u00ed \u010d\u00e1st str\u00e1nky. Jednodu\u0161e proto, aby u\u017eivatel\u00e9 internetu nebyli p\u0159\u00edm\u00edmi otroky t\u00e9to funkce.
V nab\u00eddce by spr\u00e1vn\u011b mimo jin\u00e9 m\u011bla b\u00fdt i mo\u017enost \u201eOdm\u00edtnout soubory cookies\u201c<\/em>.<\/p>\n\n\n\n

Co se, ale stane kdy\u017e zvol\u00edte to a nebo ono tla\u010d\u00edtko? A jak\u00e1 volba je vlastn\u011b \u201eta spr\u00e1vna\u201c<\/em>?
Poj\u010fme si popsat co jsou ty z\u00e1hadn\u00e9 \u201ecookies\u201c<\/em> vlastn\u011b za\u010d a jak\u00fd je jejich \u00fa\u010del v internetov\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n

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Historie cookies<\/strong><\/h3>\n\n\n\n

Samotn\u00e9 slovo \u201ecookies\u201c<\/em> v p\u0159ekladu znamen\u00e1 su\u0161enky. Ale pro\u010d zrovna su\u0161enky?
Zjednodu\u0161en\u011b naps\u00e1no \u2013 proto, \u017ee soubory cookies n\u00e1m jsou nab\u00eddnuty podobn\u011b jako su\u0161enky na n\u00e1v\u0161t\u011bv\u011b
u zn\u00e1m\u00fdch.<\/p>\n\n\n\n

Je\u0161t\u011b p\u0159esn\u011bj\u0161\u00ed by bylo p\u0159irovn\u00e1n\u00ed k anglosazsk\u00e9mu zvyku – nab\u00eddnout n\u00e1v\u0161t\u011bv\u011b su\u0161enky, aby se rychleji vytvo\u0159ila p\u0159\u00edjemn\u00e1 atmosf\u00e9ra.
A p\u0159esn\u011b takto funguj\u00ed i ty na\u0161e datov\u00e9 cookies.<\/p>\n\n\n\n

Jm\u00e9no a v\u00fdznam vymyslel v roce 1994 program\u00e1tor Lou Montulli<\/a>. Tento p\u00e1n mimochodem dal vzniknout i tolik obl\u00edben\u00e9mu GIFu \u2013 animovan\u00e9mu obr\u00e1zku.<\/p>\n\n\n\n

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Dejte si su\u0161enku<\/strong><\/h3>\n\n\n\n

Hlavn\u00edm d\u016fvodem pro\u010d cookies existuj\u00ed je vytvo\u0159en\u00ed u\u017eivatelsky p\u0159ijemn\u00e9ho prost\u0159ed\u00ed. Soubory cookies rozli\u0161uj\u00ed jednotliv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky a ukl\u00e1daj\u00ed si o nich \u00fadaje.
Nap\u0159\u00edklad kdy\u017e si na sv\u00e9m obl\u00edben\u00e9m e-shopu vyberete sv\u016fj vysn\u011bn\u00fd kousek do \u0161atn\u00edku a m\u00ed\u0159\u00edte k virtu\u00e1ln\u00ed pokladn\u011b nemus\u00edte podruh\u00e9 vypl\u0148ovat sv\u00e9 kontaktn\u00ed \u010di platebn\u00ed \u00fadaje.
Mimo tuto schopnost, pro v\u00e1hav\u00e9 jedince maj\u00ed cookies dal\u0161\u00ed v\u00fdhodu \u2013 pokud e-shop opust\u00edte ve f\u00e1zi
, kdy m\u00e1te ji\u017e n\u011bjak\u00e9 polo\u017eky v ko\u0161\u00edku a po n\u011bjak\u00e9 dob\u011b se na e-shop op\u011bt vr\u00e1t\u00edte prohl\u00ed\u017ee\u010d si bude v\u0161e pamatovat.
Nemus\u00edte tedy n\u00e1kup znovu naklik\u00e1vat do ko\u0161\u00edku.<\/p>\n\n\n\n


D\u00e1le n\u00e1m tato funk\u010dnost p\u0159izp\u016fsobuje reklamy. Hezk\u00fdm p\u0159\u00edkladem je remarketing od Google.
Pr\u00e1v\u011b reklamy od Google p\u0159\u00edmo vy\u017eaduj\u00ed, aby byl n\u00e1v\u0161t\u011bvn\u00edk na u\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies upozorn\u011bn.
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V neposledn\u00ed \u0159ad\u011b si cookies ukl\u00e1daj\u00ed statistiky o va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b, t\u0159eba od kud jste se na dan\u00fd web dostali \u2013 jak jste se o n\u011bm dozv\u011bd\u011bli.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Zd\u00e1 se, \u017ee cookies jsou velmi dobr\u00e9 a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9, \u0161et\u0159\u00ed n\u00e1m \u010das a tak trochu si pamatuj\u00ed \u00fadaje za n\u00e1s. Ale pozor na drobe\u010dky, kter\u00e9 po sob\u011b zanech\u00e1te!<\/p>\n\n\n\n

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Co si nadrob\u00ed\u0161 to si sn\u00ed\u0161\u2026 <\/strong>
A nebo ne?<\/strong><\/h3>\n\n\n\n

Jako v\u0161e m\u00e1 i toto t\u00e9ma dv\u011b str\u00e1nky.
Ov\u0161em, \u017ee n\u00e1m cookies usnadn\u00ed mnoh\u00e9 v pohybu
na webu, ale druhou str\u00e1nkou problemtiky cookies
je fakt, \u017ee obecn\u011b zmen\u0161uj\u00ed anonymitu u\u017eivatel\u016f.
Ale nen\u00ed to tak jednoduch\u00e9 \u201eneposedn\u00fdch su\u0161enek\u201c<\/em> je toti\u017e v\u00edce druh\u016f.<\/p>\n\n\n\n

Cookies prvn\u00ed strany<\/strong><\/p>\n\n\n\n

Su\u0161enky prvn\u00ed strany jsou ulo\u017eeny pomoc\u00ed scriptu p\u0159\u00edmo na dom\u00e9n\u011b, na kter\u00e9 pr\u00e1v\u011b brouzd\u00e1te.
Jsou tedy pova\u017eov\u00e1ny za m\u00e9n\u011b nebezpe\u010dn\u00e9 (nenaru\u0161uj\u00ed tolik soukrom\u00ed).<\/p>\n\n\n\n

Cookies t\u0159et\u00ed strany strany<\/strong><\/p>\n\n\n\n

Tento typ cookies se ukl\u00e1d\u00e1 pomoc\u00ed unik\u00e1tn\u00edho scriptu z jin\u00e9 dom\u00e9ny.
Tyto cookies se tedy mohou na\u010d\u00edtat na r\u016fzn\u00fdch m\u00edstech internetu a sledovat tak u\u017eivatele nap\u0159\u00ed\u010d dom\u00e9nami.
Umo\u017e\u0148uj\u00ed tak c\u00edlen\u00e9 reklamy.
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A nebo se m\u011bn\u00ed v posl\u00ed\u010dky informuj\u00edc\u00ed majitele nav\u0161t\u00edven\u00e9ho webu o tom, \u017ee u\u017eivatel X ze zem\u011b I
a firmy E byl na jeho webov\u00e9 str\u00e1nce.
Majitel\u016fm web\u016fm to tak pom\u00e1h\u00e1 kup\u0159\u00edkladu mapovat z\u00e1jem o jejich prdukty, slu\u017eby nebo vytv\u00e1\u0159et c\u00edlenou reklamu.<\/p>\n<\/div>\n\n\n\n

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Z\u00e1v\u011brem<\/strong><\/h3>\n\n\n\n

Jde jist\u011b o p\u0159\u00ednosnou funkci, jen\u017e pokud vyu\u017e\u00edv\u00e1me s m\u00edrou a pokorou nen\u00ed se \u010deho b\u00e1t.
D\u016fle\u017eit\u00e9 je ze strany majitele webu realizovat ve\u0161ker\u00e9 kroky kolem soubor\u016f cookies v r\u00e1mci z\u00e1kona EU.<\/p>\n\n\n\n

P\u0159e\u010d\u00edst si m\u016f\u017eete dokument pojedn\u00e1vac\u00ed o t\u00e9to z\u00e1le\u017eitosti zde<\/a>. <\/p>\n\n\n\n

A Vy mil\u00ed u\u017eivatel\u00e9 \u010dt\u011bte a informujte se t\u00e9\u017e a pot\u00e9 budou i cookies dobr\u00fdm n\u00e1strojem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Z\u0159ejm\u011b jste si ji\u017e p\u0159i brouzd\u00e1n\u00ed mezi internetov\u00fdmi str\u00e1nkami v\u0161imli vyskakovac\u00ed li\u0161ty \u010di ok\u00e9nka s informac\u00ed o souborech cookies. <\/p>\n","protected":false},"author":1,"featured_media":3446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdesign-blog"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t